Here is an interesting article about making your sports brand unique. It talks about the importance of separating a team from the rest of the league. The article cites one of our local teams, the San Jose Sharks, as an example.
http://books.google.com/books?hl=en&lr=&id=0QrLjDDESawC&oi=fnd&pg=PA188&dq=san+jose+sharks&ots=E6rRTS8lJM&sig=mUYGgaMKCrRZA0DXx9Jgx_RJ03c#v=onepage&q=san%20jose%20sharks&f=false
Intriguing article about branding in sports. The article points out just how much time and money is put into building a fan base. I think that it is interesting how sports teams dont really need to be winning in order to be making money if they have developed a loyal fan base. For instance the article points out that the Oakland Raiders are tops in the NFL when it comes to fan base revenue, but they are one of the poorest performing teams. This seems strange to me because it really draws on the basic principal of fan loyalty instead of team performance in order to make money.
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